Start reaching more customers with custom email campaigns. Compare the best email marketing templates, tools & services to find the right software for your business.
Email marketing is one of the fastest growing trends on the planet, and it’s no surprise. Last year, the number of email users clocked in at 3.9 billion, and that number is projected to rise to 4.3 billion within a couple of years. Anyone can see email as the marketing goldmine that it is, but it takes a smart marketer to take advantage of this opportunity to reach their target audience, leads, and customers faster, more efficiently, and more effectively than ever before.
The trouble is that when it comes to email marketing software, there are enough choices to keep your head spinning indefinitely. And there is a boatload of features that you can get from each of the various services. Regardless of the size of your business, which industry, and who your target audience is, there are a few features that you just can’t (or shouldn’t) do without. Check out these 3 necessary email marketing features.
Manual data input and actions are so 2010. Today’s digital society runs at breakneck speed, and that means your marketing campaigns need to run even faster just to stay ahead of the competition. This is why integration is so important. You need to make sure your email marketing platform can converse easily, seamlessly, and automatically with your customer relationship management software (CRM for short). You obviously wouldn’t have an office where team members weren’t able to communicate with one another about projects, assignments, and resources. In the same vein, you need to ensure that all of your “team members”, e.g., CRM, email marketing, analytics, and any other business management tools you use, can all communicate effortlessly with one another at all times.
Like all things, email marketing platforms come in a range of pricing options. There are basic plans and premium ones that will come with a wider range of features and services. You can find a basic plan from Constant Contact that lets you send unlimited emails and provides basic Ecommerce tools for just $20 a month. Meanwhile, a premium plan from SendinBlue will cost you $66 a month, and prices can climb even higher.You can go really big and splurge for the Max plan from GetResponse. That’ll cost you $165/month and includes multiple users, campaign consultants, and great reporting tools. Or you can opt for a company like Fiverr to get email marketing services starting at just $5 a pop.