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    Best Email Marketing Software of 2023 Reach more customers & grow your business

    Start reaching more customers with custom email campaigns. Compare the best email marketing templates, tools & services to find the right software for your business.

    1
    Aweber
    9.8
    Best Overall
    • Aweber- Easy-to-use features designed exclusively for email marketing Read Review
    • 100+ mobile optimized email templates
    • Advanced email marketing automation
    • Track success with real-time reporting
    • Sale: Buy now and get 50% off 3 months
    • Set up your online store in minutes.
    • 24/7 customer support
    www.aweber.com
    Great - 4.7
    Based on 4337 reviews

    Very fast and worth their expertise!

    I haven't visited my own site in a while and when someone mentioned they couldn't access it, I realized my SSL certificated wasn't valid. This was due to an old set up I did in 2012. Support noticed right away what to fix and now I'm back. I should've called them first instead of trying to make sense of everything on my own.
    David M.
    Ryan P.
    October 14th 2021

    Great support!

    My technicians were very helpful in resolving my website and email issues. They are very knowledgeable, patient and courteous. Thank you.
    David M.
    Syd R.
    February 8th 2022

    Very helpful

    Carl was very helpful and understanding of my predicament, when my website ,'disappeared'. He was able to provide options and sought the best resolution. I'm glad to have had his help on this matter.
    David M.
    Willie N.
    April 14th 2022
    2
    bluehost
    9.5
    Excellent
    • All-in-one web hosting provider
    • WordPress-oriented — one-click install!
    • Enhanced security features — best in the market!
    • Excellent website speed and uptime
    • All plans include a free domain, CDN, & SSL certificate/li>
    • Get a FREE drag-and-drop website builder!
    • 24/7 customer support
    www.bluehost.com
    3
    e-goi.com
    9.3
    Very Good
    • NullBox -Choose an email marketing template & create campaigns in no time
    • Freemium plan available, 24/7 support
    • Customizable email templates
    • Integrate email signup forms in your website
    www.e-goi.com
    4
    Moosend
    9.1
    Very Good
    • Moosend the easiest email marketing and automation software
    • Deliver beautiful emails that get opened and clicked every time.
    • Fully customizable templates.
    • 24/7 Customer Support
    www.moosend.com
    5
    getresponse
    9.0
    Very Good
    • GetResponse -Email marketing services tailored to your specific industry
    • 10% Discount
    • iStock integration for 1,000+ images
    • 24/7 support via live chat
    www.getresponse.com
    6
    Stripo
    8.9
    Very Good
    • Meet Stripo — an intuitive and simple yet flexible email template creator.
    • Drag & drop email builder
    • Design emails your way
    • Start for free — upgrade anytime
    www.stripo.email
    7
    woodpecker
    8.8
    Very Good
    • Woodpecker -Automate emails and follow-ups with a tool tailored to your needs
    • Customizable, drag-and-drop email templates
    • Advanced personalization features
    • Campaign engagement reports
    www.woodpecker.co
    8
    activecampaign
    8.7
    Good
    • Send exactly what your contacts want
    • Sales automation helps you sell more
    • Messaging & Live chat
    • Make meaningful connections with your customers
    www.activecampaign.com
    9
    godaddy
    8.6
    Good
    • GoDaddy -Email marketing plans & website solutions for businesses of all sizes
    • Mobile-friendly designs
    • Easily convert blog posts to emails
    • Professional email templates
    www.godaddy.com
    10
    pabbly
    8.5
    Good
    • Pabbly - Easily Connect Multiple Applications to Automate your Tasks
    • No Technical Skills Required
    • Beautifully Designed Workflow Builder
    • usted by 9,000+ Businesses
    www.pabbly.com
    11
    sendx
    8.3
    Good
    • Sendx -Choose an email marketing template & create campaigns in no time
    • On-brand email design
    • Easy-to-use email marketing templates
    • Integrate email signup forms in your website
    www.sendx.io

    How to Choose an Email Marketing Platform




    Email marketing is one of the fastest growing trends on the planet, and it’s no surprise. Last year, the number of email users clocked in at 3.9 billion, and that number is projected to rise to 4.3 billion within a couple of years. Anyone can see email as the marketing goldmine that it is, but it takes a smart marketer to take advantage of this opportunity to reach their target audience, leads, and customers faster, more efficiently, and more effectively than ever before.

    The trouble is that when it comes to email marketing software, there are enough choices to keep your head spinning indefinitely. And there is a boatload of features that you can get from each of the various services. Regardless of the size of your business, which industry, and who your target audience is, there are a few features that you just can’t (or shouldn’t) do without. Check out these 3 necessary email marketing features.



    Integration

    Manual data input and actions are so 2010. Today’s digital society runs at breakneck speed, and that means your marketing campaigns need to run even faster just to stay ahead of the competition. This is why integration is so important. You need to make sure your email marketing platform can converse easily, seamlessly, and automatically with your customer relationship management software (CRM for short). You obviously wouldn’t have an office where team members weren’t able to communicate with one another about projects, assignments, and resources. In the same vein, you need to ensure that all of your “team members”, e.g., CRM, email marketing, analytics, and any other business management tools you use, can all communicate effortlessly with one another at all times.



    Automation

    Next up on your shopping list for top email marketing platform features is automation, and here’s why. People are uber busy these days. Nobody wants to wait around for a response, and nobody will wait around to be sold to. When a lead takes the initial clickbait, shows interest in a product, and takes the first step into the sales funnel, a market has to work fast if they want to gain that lead’s business.

  • But you’ve got hundreds of other tasks on your to-do list and (hopefully) thousands of leads to nurture. How is any marketing team supposed to juggle all of that simultaneously without missing a beat? Automation, baby. Automation means you never miss the opportunity to nurture the lead. The system will automatically send out the right message at precisely the right moment and with exactly the right content for gently nudging the lead along to the next stage. From aggregated customer responses to a well-timed discount code, automated emails help you close the deal like nobody’s business.
  • But in case you weren’t convinced, here are a few automated email marketing stats that ought to convince you of its importance.
  • Automated email messages have 70.5% higher open rates and 152% higher click-thru rates than standard email messages Automated email campaigns are responsible for 21% of all email marketing revenue
  • Brands that use automated messaging send more messages that are relevant and reflect the client’s current position in the purchasing funnel 133% of the time
  • Now do you believe us? Great email marketing platforms like GetResponse will offer automation templates as well as customization options. So you can send out beautiful, relevant, and enticing emails that hit the mark.


  • Email Marketing Software Pricing: What to Expect

    Like all things, email marketing platforms come in a range of pricing options. There are basic plans and premium ones that will come with a wider range of features and services. You can find a basic plan from Constant Contact that lets you send unlimited emails and provides basic Ecommerce tools for just $20 a month. Meanwhile, a premium plan from SendinBlue will cost you $66 a month, and prices can climb even higher.

    You can go really big and splurge for the Max plan from GetResponse. That’ll cost you $165/month and includes multiple users, campaign consultants, and great reporting tools. Or you can opt for a company like Fiverr to get email marketing services starting at just $5 a pop.

    Email Marketing Software: The Game Changer You’ve Been Waiting For


    It really just depends on your budget and what you want to get out of your email campaign service. The best rule of thumb is to find a platform that has a decent amount of features to fit your needs while still working within the price range you can comfortably afford. Email marketing is a big priority, and marketing experts the world over will tell you that a good platform is worth investing in. So bear that in mind when making your calculations.
    Before you go...
    Which marketing services are other brands using?
    • Which email services are the most popular?
    • Email marketing-oriented — one-click install!
    • All plans have a free trial plan
    • Sale: Buy now and get 50% off
      4.6 out of 5
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